Unlock Full-Funnel Data Accuracy for Your BigCommerce Store
Boost sales. Cut wasted ad spend. Fix your BigCommerce tracking once and for all.
Running ads with incomplete or broken tracking? You’re not alone. Many BigCommerce stores are still relying on outdated browser-side tracking that’s no longer fit for today’s privacy-first, multi-device world.
With next-gen ecommerce tracking and server-side event delivery, your BigCommerce store can send cleaner, more accurate data to ad platforms—leading to up to 35% more sales from the same budget.
What’s Broken in BigCommerce Tracking (And Why It Matters)
Default pixel tracking is no longer enough.
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iOS updates, ad blockers and cookie restrictions break browser-based tracking
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Your conversions go under-reported, causing ad platforms to de-optimise campaigns
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You lose visibility into actual customer journeys and what’s driving revenue
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Campaign decisions are based on partial, inaccurate data
Our BigCommerce Tracking Upgrade Includes:
✅ Server-side tracking for Google Ads, Meta (Facebook/Instagram), TikTok, GA4 and others
✅ Next-gen ecommerce tracking for product views, add to cart, checkout, purchases, LTV
✅ BigCommerce x Google Analytics setup
✅ Conversion API (CAPI) implementation for Meta and other platforms
✅ Blended ROAS and CPA reporting across channels
✅ Shoplytics Ecommerce Dashboards
✅ Anomaly alerts when performance metrics drift (Q4 2025)
The Result? Up to 35% More Revenue From Existing Ad Spend
When your data is clean, complete, and real-time:
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Your algorithms optimise better
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Your CPA drops
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Your ROAS improves
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And you finally know what’s really working
Built for Scaling BigCommerce Brands
Whether you're spending £5K/month or £500K/month on ads, tracking should be your revenue engine,
not your blind spot.
We support BigCommerce merchants ready to scale with:
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Actionable insights, not vanity metrics
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Fast, secure data pipelines
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Tools to own your data for the long term
Book Your Free Shopify Tracking Audit
Want to know how much ad spend you’re wasting with broken or incomplete tracking?
Book a free audit and we’ll show you exactly what’s missing—and how to fix it.
👉 Book a Demo Now and see how Shoplytics can help you save ad spend, boost ad performance, and optimize your campaigns across all platforms.
Shoplytics | Server-side tracking and analytics for serious ecommerce growth.
Built for Bigcommerce. Built for scale.