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E-Commerce & Marketing Insights
Welcome to the Shoplytics blog! Discover expert tips, actionable strategies, and the latest trends in e-commerce and digital marketing. From advanced tracking solutions to campaign optimization, we provide the insights you need to grow your online shop or agency. Dive in and start transforming your results today!
All Posts


The Hidden Cost of Bad Tracking: How Google & Meta’s Modelled Conversions Drain Ecommerce Budgets
In 2025, data privacy is at an all-time high. Ad blockers, browser restrictions, and iOS updates have made traditional web tracking...

Roger van der Matten
2 min read


Why Just a 10% Revenue Increase Can Mean Profit Instead of Loss (And How Shoplytics Helps Brands Get There)
When you're running an online store, it often feels like you're only one or two moves away from a breakthrough — or a breakdown. The...

Roger van der Matten
1 min read


AWIN’s Conversion Protection Initiative: What It Means for Advertisers in 2025
AWIN has announced a significant update that could impact your affiliate marketing costs if you're not prepared. From April 1st, 2025 ,...

Roger van der Matten
2 min read


5 Must-Have Strategies for Pet Food & Accessories Brands in 2025 🐶🐾
1️⃣ Subscription Models: Secure Repeat Customers & Maximize LTV 🛒 Why You Need It: Pet food and essential supplies are recurring...

Roger van der Matten
2 min read


5 Must-Have Strategies for Fashion eCommerce Brands to Succeed in 2025
Make sure you implement these into your fashion brand in 2025. 1️⃣ AI-Powered Personalization: The Secret to Higher Conversions 🤖 Why...

Roger van der Matten
2 min read


5 Game-Changing eCommerce Strategies for Food & Drink Brands in 2025
Here are five powerful insights for food and drink brands selling via eCommerce in 2025: 1️⃣ Subscription Models Drive Repeat Revenue...

Roger van der Matten
2 min read


How to Prevent Tracking Issues When Upgrading to Shopify Checkout Extensibility
Is Shopify Checkout Extensibility Breaking Your Tracking? Here’s How to Fix It Shopify Checkout Extensibility is a game-changer for...

Roger van der Matten
2 min read


Why Blended ROAS is the Answer to Overlapping Attribution in 2025
If you're running multi-channel campaigns, you've probably faced this frustrating scenario: Google claims 100% credit for a sale , while...

Roger van der Matten
3 min read


Why Are Your Ads Costing More But Delivering Less?
If you’re feeling the pinch of rising ad costs while your ROI continues to dwindle, you’re not alone. Many businesses are finding it...

Roger van der Matten
3 min read


How B2B Businesses Can Boost HubSpot Performance with Advanced Conversion Tracking
In the competitive world of B2B marketing, success often hinges on how well you can track and optimize your lead pipeline. For businesses...

Roger van der Matten
3 min read


Why Unified Server Side Tracking is Vital for Online Shops
In today’s competitive e-commerce landscape, accurate tracking is the foundation of success. Yet, with rising privacy restrictions,...

Roger van der Matten
3 min read


How Online Shops Can Maximise Their TikTok Marketing Success
TikTok is no longer just for viral dances and trending memes—it’s a serious platform for e-commerce growth. With over 1 billion active...

Roger van der Matten
4 min read
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