Why Just a 10% Revenue Increase Can Mean Profit Instead of Loss (And How Shoplytics Helps Brands Get There)

When you're running an online store, it often feels like you're only one or two moves away from a breakthrough — or a breakdown.

The truth is:You don't always need to double your traffic or halve your ad spend to become profitable.Research from the National Retail Federation and McKinsey shows that in eCommerce, a small margin like 10% in revenue growth can be the deciding factor between operating at a loss or reaching sustainable profitability.

The math is simple but powerful:

• Rising costs of goods and shipping

• Increasing ad platform competition

• Higher customer acquisition costs (CAC)

All mean that margins are thinner than ever for eCommerce owners.

At Shoplytics, we’ve seen firsthand with brands like 4living.co.uk how focusing on incremental wins — not radical overhauls — can produce transformational results.

Here’s how we help eCommerce brands find their 10% (or more):

✅ Fix hidden tracking gaps that under-report profitable campaigns✅ Identify unprofitable ad spend early and reallocate budgets fast✅ Optimize key funnel stages (product views, carts, checkout) to improve conversion rates✅ Track profit per channel and per campaign — not just clicks or ROAS✅ Provide clear data on revenue per user, per product, and per acquisition source

Because when you know where your real profit comes from, you can do more of it — faster.

What if your next 10% was already in your data — you just needed better visibility?

If you're tired of chasing 'more traffic' and ready to squeeze more profit from what you already have, Shoplytics can help.

👉 Book a free Shoplytics demo and let’s uncover your hidden revenue. https://www.shoplytics.co.uk/book-a-call