How to Prevent Tracking Issues When Upgrading to Shopify Checkout Extensibility

Is Shopify Checkout Extensibility Breaking Your Tracking? Here’s How to Fix It

Shopify Checkout Extensibility is a game-changer for customization and checkout optimization. But there’s a catch—it can break your tracking. Many online shops experience missing conversions, broken event tracking, and unreliable attribution after upgrading.

In a world where accurate data fuels marketing success, losing valuable conversion insights can waste ad spend, reduce ROI, and weaken retargeting strategies.

Why Shopify Checkout Extensibility Can Disrupt Your Tracking

With the move from checkout.liquid to Shopify’s Checkout Extensibility framework, many existing tracking setups—especially those using Google Tag Manager, Facebook CAPI, and server-side tracking—may no longer function as expected.

Common issues include: ❌ Google Ads & Facebook conversions missing or reporting incorrectly. ❌ Retargeting audiences not building properly due to event tracking failures. ❌ Inaccurate revenue attribution impacting marketing optimization. ❌ GDPR compliance issues from broken consent-based tracking.

How to Prevent Tracking Breakdowns with Shoplytics

Shoplytics ensures your tracking remains intact and even improves after switching to Shopify Checkout Extensibility. Here’s how:

🔹 Seamless migration – We ensure all Google, Meta, TikTok, and Bing tracking remains fully functional post-upgrade.🔹 Server-side tracking – No reliance on fragile browser-based methods, ensuring 95%+ data availability.🔹 Fully compliant – Works with GDPR consent providers to maintain lawful data collection.🔹 First-party tracking – Captures returning user data without relying on third-party cookies.

Protect Your Tracking Before You Migrate

Don’t wait until you lose critical data—fix your tracking before upgrading to Shopify Checkout Extensibility.

For just £99/month, Shoplytics ensures your data flows seamlessly, optimizing ad spend and increasing conversions. Risk-free with a 30-day money-back guarantee!

🚀 Get started today—book a demo now https://www.shoplytics.co.uk/book-a-call